OUR TEAM
Leadership
Our leadership team exemplifies the independence and rigour that define our work. They are practitioners first, advisors second – individuals who have built, led, delivered and repaired major transformations before guiding others through them. They combine the empathy of consultants with the precision of operators, ensuring our engagements remain both strategic and grounded.
Our leaders embed governance and ethics as active enablers – clarity in thinking, transparency in practice, and respect for every stakeholder affected by change.
Leadership, for us, is stewardship – of people, outcomes, and reputation
TRUSTED OUTCOMES
MEET OUR EXECUTIVE TEAM
Arun Kumar
Chief Commercial Officer
Arun is a transformation and shared services leader with over 20 years of experience in operational and digital change within HR, Finance, and Procurement. He has spearheaded major transformation initiatives for organizations such as Heathrow, Pearson, AGS Airports, and Xchanging, with expertise in HR Shared Services and ERP systems, including Oracle Fusion, Unit4, SuccessFactors, and iTrent.
A Certified Lean Six Sigma Master Black Belt, Arun is known for his strategic insight and analytical rigor, making him a trusted advisor to senior leaders. He holds a postgraduate degree in Statistics and a Certificate in Company Direction from the Institute of Directors.
As Chief Commercial Officer at Arkana Rama, Arun’s focus is on developing the right engagement models for our clients so they get maximum value for their spend.
Margaret Spink
Chief Executive
Margaret is a Business Transformation expert with over 25 years of experience advising executive leadership teams and leading large-scale, cross-functional transformation programmes for global organisations.
Prior to becoming an independent, she held leadership roles at Capita, Xchanging, Accenture, and IBM, delivering high-impact strategies in HR, Finance, IT, and shared services. She has deep expertise in highly regulated, multinational environments, enterprise-wide transformation and operational performance improvement. She is widely recognised for enabling sustainable change, realising commercial value, and building resilient, high-performing teams.
As a Senior Executive at Accenture, she led international, technology-enabled transformation programmes for clients in Oil & Gas, FMCG, Pharma, and Telecoms. In the Commercial function at IBM, she managed high-risk programmes and led growth in new markets, inc. the Middle East.
Margaret combines technical depth from her early career in process control engineering with executive leadership in business operations and digital transformation. Her post-graduate studies include ILM7 in Strategic Leadership and Exec Coaching, and a Certificate in Company Direction from the Institute of Directors.
Marc Biebuyck
Chief Product and Service Officer
Marc’s corporate career spans roles at Barclays, Prudential, and as an Executive Director at UBS, followed by founding a consulting business – syneXeos – in the pandemic! His breadth and depth of experience is rooted in and around services and value, driving large, global programmes in applications, networks, contact centers, services transformation, cost-transparency, and unit-based billing.
Throughout his career, he has consistently identified tangible improvements, motivated for the change, and successfully executed on it – Marc derives deep satisfaction from seeing tangible transformation realised.
Marc holds an MBA from Edinburgh Business School and has gained a number of professional certifications including ITIL Strategic Leader, Agile-ADapT, SRE, DevOps, and APM Project Management.
As Chief Product and Service Officer, Marc is accountable for the development and delivery of Arkana Rama’s range and depth of offerings – including methodologies, frameworks, and leading the Service Management practice.
Our People
Business Transformation begins and ends with people – not as a slogan, but as a fact. The calibre of our team determines the quality of every outcome. At Arkana Rama, experience is not measured in years alone, but in judgement, integrity, and accountability under pressure.
We bring together senior transformation leaders, former executives, and specialist partners from across the Arkana Rama trusted partner ecosystem. Each shares a belief that how change is delivered matters as much as what is delivered. Our people have led national programmes, built shared-service operations, governed public–private partnerships, and designed operating models that last.
What connects them is not a common background but a common discipline – clarity in thinking, transparency in practice, and respect for every stakeholder affected by change.
We bring principles to life
TRUSTED OUTCOMES
MEET OUR ASSOCIATE PARTNERS
Matthew Marshall
Associate Partner
Transformation Director
Matthew is a senior Transformation leader with 20 years’ experience delivering people-centric, business-critical change for global and FTSE-listed organisations.
He specialises in cross-functional operating model design, post-merger integration, and global ERP & HCM enablement — with a track record of improving organisational effectiveness, delivering workforce transformation, and unlocking structural cost savings. His work is grounded in a belief that sustainable transformation is rooted in how organisations structure and enable their people to deliver business strategy.
Matthew has delivered transformation across major organisations including HSBC, UBS, Credit Suisse, Schroders, and UCL. He supports executive teams through M&A integration, enterprise restructuring, and large-scale systems change in complex, matrixed, and regulated environments. His focus is on embedding capability, accelerating impact, and delivering outcomes that last.
Recent engagements include leading the global redesign of a FTSE100 Asset Manager’s People function, directing multiple enterprise-wide restructures within a global Financial Services firm, and rebuilding HR & Finance technology platforms at a multinational hedge fund.
Matthew combines strategic insight with hands-on execution to help leadership teams deliver with confidence. He holds degrees and qualifications from the London School of Economics (LSE), the University of Cambridge, and the Chartered Institute of Personnel and Development (CIPD).
Iwan Roberts-Mok
Associate Partner
Iwan is an experienced senior transformation leader specialising in Human Resources, global shared services, M&A and integration, organisation design and business transformation. Their career includes designing and leading major change and transformation programmes at well-known brands like Meta, Pearson, Planet Payments, Entain, Virgin and British Airways. Iwan’s career before operations saw him business partner with C Suite leaders on their overall people strategy, leading HR teams in Asia and Europe and designing scalable operating models for technology and contact centre teams.
With broad multi-industry global experience as a strategic partner and operations director, Iwan has coached C-suite leaders on people and operations strategies and managed large global business service centres. They have implemented HR systems such as Oracle and Workday, CRM tools like ServiceNow, Salesforce, Jira, and other platforms such as Peakon and Culture Amp. Iwan has also led end-to-end reviews and recommendations for new People Team operating models, leveraging digital technology and maximising AI and leading transformation recovery initiatives.
Iwan holds a postgraduate diploma in HR Management from the University of Salford and is a fellow of the CIPD (UK), Institute of HR Management (Hong Kong), and Australian HR Institute. He also has a Professional Certificate in Corporate Governance from the Corporate Governance Institute.
Evgeni Arsov
Associate Partner
Business Transformation
Evgeni is a Transformation professional with 10 years’ experience of leading, shaping and delivering business transformation at FTSE100, global and complex organisations across real estate, financial services, banking, R&D, learning & professional services.
He specialises in leading and delivering cross-functional operating model, people, process and technology change — with a track record of improving organisational effectiveness, delivering cost savings, and unlocking new capabilities. His work is rooted in the principles of trust, integrity and people focus.
Evgeni has delivered and supported transformation across major organisations including Knight Frank, Taylor Wimpey, ING, Equinix and Pearson. He supports senior leaders through large-scale Operating model and systems change in complex, matrixed, and regulated environments. His focus is on aligning business strategy and transformation delivery across people, processes and technology to achieve lasting business outcomes.
Recent engagements include leading people and change readiness at a UK real estate partnership, establishing strong adoption of the new business-critical platform, and implementing a Support Operating Model required for business self-sufficiency.
Evgeni combines strategic insight with hands-on leadership and delivery based in trust and integrity. He holds degrees and qualifications in Strategic People Management (CIPD), programme and project management, organisational design, process and service management.
Nathanael Backhouse
Associate Partner
Nathanael has over 19 years’ experience transforming HR for global brands including IBM, Jaguar Land Rover, Equinix, Nokia and UCL. Nathanael has a BA (Hons) Human Resource Management and is MCIPD qualified. He has delivered programmes across 19 countries spanning telecommunications, manufacturing, energy, higher education, and healthcare. He is known for bridging HR strategy and technology delivery as Solution Architect and Service Design Lead. Nathanael is a specialist in HR transformation, service design, and technology selection. His accomplishments include: achieved 99% data accuracy across 7/10 countries at Avis (previously 2/10), built UCL’s first service design capability from scratch, invented “RFP Lite” process saving 3+ months per vendor cycle and assessed Workday, SuccessFactors, Oracle Fusion, and AI-enabled platforms – avoiding vendor overselling. Nathnael designs operating models, processes, and change programmes that stick. He has led change across 19 countries remotely, and shaped tiered HR models (HRBP, CoE, shared services) for global clients. He blends design thinking with change management to put end users at the centre and has a strong focus on using methods and tools that can be demonstrated to achieve a clear and positive outcome.
David Clements
Associate Partner
People & Organisation
David is a senior transformation leader with over 20 years’ experience delivering people and organisational change across global, complex environments. He specialises in operating model redesign, M&A integration, carve-outs and enterprise restructuring. David also supports people-related aspects of commercial transactions, including due diligence, employment transfers, and transitional services.
David brings a blend of strategic insight and hands-on delivery. A trusted executive advisor, he is known for securing consensus at pace, navigating cross-jurisdictional complexity, and delivering outcomes that last. He has led people change across EMEA, APAC, and the Americas, supporting clients from FTSE100s to private equity-backed scaleups across sectors including real estate, information services, retail, life sciences, manufacturing and power distribution.
His recent work includes supporting business carve-out and HR capability build at Fastmarkets; managing global redesigns for Megger, Electrocomponents and Diageo; European merger integration and outsourcing programmes at Cushman & Wakefield; and divestments at OCS.
David holds a Law degree, is a Certified Organisation Design Professional (CODP) and is a Fellow of the CIPD (FCIPD).
Martin Parker
Associate Partner
Enterprise Architect
Martin is an Enterprise Architect with over 30 years’ experience aligning business outcomes and technology solutions. Martin’s mission is to facilitate the development of architectures “of the organisation, by the organisation, for the organisation”. Building strong rapport with business stakeholders, he translates complex problems, processes, and landscapes into clear mental models that guide the identification, assessment, selection, and implementation of technology-enabled change. He began his career transferring and optimising process and manufacturing technology from pharmaceutical R&D into production facilities. His work in business process re-engineering led him into IT roles, where he has held positions across banking, pharmaceuticals, higher education, and publishing. Martin is recognised for uncovering new ways to deliver significant value from new and existing organisational assets. His expertise spans document management, enterprise integration, customer identity management, ERP, eCommerce and payments, and enterprise service management. Martin is TOGAF 9 Certified, a DSDM Practitioner and member of BCS and CMI. Martin has an Executive Diploma in Management (CMI), a BSc (Hons) in Chemistry & Pharmaceutical Sciences (Sunderland).
Mo Karim
Associate Partner
Mo began his career at Topshop Oxford Circus in both Operational Management and HR roles in the late 90s. His experience spans multiple industries: Media, Railway & Engineering, Pharmaceuticals, Oil & Gas, Banking & Private Wealth, Distribution & Logistics, Real Estate, Private Equity, Technology, Energy, PR & Comms.
As a senior HR SME and Transformation professional working across HR, Finance and Operations, Mo has partnered numerous C Suite leaders with bringing their vision for transformation to life as a trusted adviser and a formidable executor. Mo’s experience of cradle to grave transformation means he understands all of the critical elements of the lifecycle from conception to delivery as well as his ability to develop and lead strategy to delivery as needed. Having lead numerous teams UK and Global as well as management of vendors and SI partners Mo’s approach is hands on and can do, bringing creative solutions to challenges known and unknown along the journey.
Mo has been a speaker at events around the world from Paris to Las Vegas and is most proud of the ability to build relationships and networks around the world to support bringing solutions and parties together to deliver transformation with a sense of fun and excitement!
Adam Marwood
Associate Partner
Adam is an MBA and CIPD qualified Programme Manager/PMO Lead with 20+ years’ experience leading a diverse portfolio of Global, European and UK HR and Business Transformations Programmes. Prince2, Agile and P3O certified, he specialises in developing, implementing, and ensuring adherence to project methodology and governance, ensuring cross functional programmes are delivered on time and to budget. Adam has delivered programmes across major organisations including HSBC, RBS, JJL, Equinix, Liberty Global, Convatec and Knight Frank. Adam’s recent engagements include delivering Workday implementation and optimisation and ServiceNow implementation and optimisation projects as part of wider HR Transformation Programmes in Media, Technology and Real-estate.
Dara Grogan
Associate Partner
Change Communication Consultant
Dara is a seasoned communicator with over 25 years’ experience spanning PR agencies, in-house corporate affairs (including Waitrose), and interim roles supporting organisations through periods of change. Since 2010, Dara has worked independently, specialising in communication and engagement for business change driven by technology and/or operating model transformation. She has HR, payroll, and recruitment transformation experience with Kellogg’s, KPMG LLP, BP plc, and Cushman & Wakefield. She has held Communication Lead roles for finance transformations at Tesco plc (Oracle), Capita plc (SAP), GSK plc (SAP & FIS Quantum), Lancashire County Council (Oracle Fusion ERP and HCM), and Nomad Foods Ltd. (SAP).
She has also worked in the technology and digital space, including a service performance programme at Thomson Reuters, and digital / machine learning programme at Shell plc. Dara excels at quickly grasping the brief, building relationships, and partnering with leaders to deliver impactful engagement. She is skilled at managing diverse communication channels and content, always with business leaders, priorities and impacted employees front of mind. Dara has established and managed several Change Networks, supporting them and their teams on the change journey. She holds an undergraduate degree in communication and a Masters in International Business.
Reshma Shaikh
Associate Partner
Reshma is a seasoned transformation and strategy executive with extensive global experience driving technology-enabled change across professional services, publishing, and technology sectors. She has held senior leadership roles at Eversheds Sutherland, Springer Nature, and ThoughtWorks, leading large-scale transformation programmes across Europe, North America, and Asia. At Eversheds Sutherland, Reshma led the firm’s AI transformation agenda, designing future-of-work strategies, AI operating models, and governance frameworks. Previously at Springer Nature, she co-authored and delivered a three-year operations strategy, led large cost reduction initiatives, and oversaw operations department wide automation programmes. Earlier, she drove Springer’s digital transformation, scaling teams internationally and helping establish technology captive in India. A trusted advisor to Boards and C-suite leaders, Reshma specialises in strategy, digital innovation, operating model design, and cost optimisation. She was named one of the 100 Most Influential AI Leaders (2023) and holds a Postgraduate Diploma in Financial Strategy (Distinction) from Oxford University’s Säid Business School.
Steven Joyce
Associate Partner
An accomplished business leader with an MBA and a BEng (Hons) in Integrated Engineering, complemented by Lean and Six Sigma credentials, brings a rare blend of technical expertise and forward-thinking strategy to the C-suite. With a distinguished 16-year career at Siemens AG across multiple continents, he has driven complex engineering, procurement, and HRIS transformation programmes that have redefined operational standards in several industries. His experience in developing global supply chains, contractor management processes, and service delivery models demonstrates a commitment to building resilient frameworks that deliver measurable business benefits. A visionary yet pragmatic leader, he excels at shaping transformation agendas and governance structures that not only optimise current performance but also future-proof organisations for sustainable growth. Whether leading large-scale SAP Fieldglass implementations in North America, engineering robust P2P processes, or aligning procurement and engineering with the business objectives. His approach is defined by strategic foresight and extensive experience, consistently translating vision into actionable solutions to create lasting impact. Related achievements, such as a 900km solo walk across Spain and cycling challenges for charity in Asia and Africa, underscore a leadership style defined by endurance, self-awareness, and a global perspective—qualities that inspire teams and drive long-term value.
Joanne MacLeod
Associate Partner
Joanne is a culture and transformation leader with 30 years of experience shaping learning, leadership, and organisational change across FTSE 100, global, and complex environments. She has held senior roles at EY, Tao Leadership, Sky, IKEA, and Lloyds/TSB. She has also advised clients including BCG, Accenture, John Lewis Partnership, Raiffeisen Bank, and BAE Systems. Her programmes deliver measurable results including a £250m uplift at EY and a 37,400% ROI at Sky. Her work has been awarded by CIPD, Training Journal, ECCSA, and the MCA.
Recognised as EY Exceptional Talent, she is a Fellow of the Learning & Performance Institute and a member of the GCC Board Directors Institute. She also holds certifications from CIPD, the People & Culture Institute, and in psychometrics. Joanne contributed to EY and Oxford Saïd’s human-centred transformation research featured in Harvard Business Review. She is known for embedding culture that sticks. She brings expertise in Organisational Network Analysis, building trust and psychological safety, and applying science to shift behaviours at scale.
At Arkana Rama, Joanne’s focus is on growing the Academy and bringing her distinctive approach to people transformation to create measurable results that last.
Martin Lee
Associate Partner
Martin is a seasoned CIPS Fellow and Chief Procurement Officer at a Big 4 Audit & Consulting Services firm. Over nearly thirty years, Martin has worked in the procurement industry for UK and global companies, including those in automotive, aviation, and professional services. He has excelled in transforming procurement functions to deliver value within regulated organisations realising double-digit EBITDA returns, through value improvement, client expansion, ESG impact and developing team capabilities that foster a real growth mindset. Outside of work, Martin has interests in aviation, his two teenagers and not to forget his dogs. He also actively supports mental well-being through participation in a local walking group and wellness retreats.
Bernard Marshall
Associate Partner
A transformation specialist with over 20 years’ experience, he has led large-scale digital, organisational, and cultural change across government, health, higher education, and international sectors. He brings an extensive track record of designing and delivering complex transformation portfolios, establishing effective governance frameworks, and building sustainable delivery capability in politically sensitive and highly complex environments. Big 4–trained at PwC, Accenture, and Capita, with a background in corporate finance and strategy consulting, he has worked across the full business lifecycle—from strategy and policy formulation through transformation and change to service delivery and operations—spanning most functional areas and always with a strong focus on pragmatic execution. An inclusive and resilient leader, he engages with ease across senior stakeholders and front-line operational teams, bringing empathy, clarity, pace, and assurance to change delivery. He is well known for stabilising major programmes, aligning investment to strategy, and creating the structures and disciplines that turn ambition into measurable outcomes. He is a graduate of HEC Paris and ESADE Barcelona, following an Economics degree at the University of Warwick, and holds a broad range of transformation, programme, and coaching qualifications, including MSP, P3M, Agile, Lean, and Six Sigma.
Avi Bodha
Associate Partner
Avi is a recognised expert in Finance Transformation, multi-Cloud and AI / productivity value realisation. He has successfully implemented FinOps and Technology Business Management (TBM) frameworks across three global financial institutions, delivering sustained savings of over $440M through his proprietary “Cost Optimisation Playbook.” His expertise spans the full technology-finance lifecycle, commercialising GenAI & productivity adoption and M&A integration to high-stakes vendor negotiations with AWS, IBM, and Google. Avi transforms finance from a reporting function into a strategic engine that drives unit economics, P&L execution, and sustainable digital modernisation. Avi Bodha is a high-impact Strategic Finance Leader with over 15 years of experience driving financial transformation within Tier-1 global banking and high-growth FinTech environments. As a Fellow Chartered Management Accountant (FCMA/CGMA) and MBA, Avi specializes in bridging the critical gap between complex technology infrastructure and boardroom-level financial strategy. He has a proven track record of managing multi-billion dollar cost bases and architecting large-scale funding rounds, including $100M+ Series A and B rounds for premier FinTech joint ventures.